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Hispanics living in Jamestown:

Hispanic American History




U.S. Hispanics / Latinos

Without doubt, U.S. Hispanics are changing the face of America. Given their growing influence and impact on economic, political, and social systems, there is no ignoring the fact that understanding the opinions, attitudes, and beliefs of this group is key to connecting with them now and preparing for the future.

These quick facts are evidence of the rapid growth of the Latino population.

  • There are 50.5 million Hispanics in the U.S
  • They represent 16.3% of the total U.S. population
  • One of every six people in the U.S. is Hispanic
  • Hispanics account for 56% of U.S. population growth since 2000
  • 23% of children, ages 17 and younger, are Hispanic
  • By 2014, one of every four moms will be Hispanic

Acculturation: What Is It? and Why You Should Care?

Acculturation is a process in which members of one cultural group adopt the beliefs and behaviors of another group. Hispanics in the U.S. are not a homogeneous group. They are represented along the entire spectrum of acculturation.

Offerwise classifies each of our respondents as acculturated, un-acculturated, or bicultural, using a proprietary algorithm that stratifies acculturation levels based on:

  • Number of years in the U.S.
  • Language spoken at home
  • Overall cultural identification
  • Spanish media consumption habit

This classification and segmentation is important, since consumption and behavioral patterns can differ greatly between each of the acculturation levels due to cultural factors that influence lifestyle, attitudes, social, and purchasing behaviors.

Through this classification method, we have the ability to create sample which is truly representative of the U.S. Hispanic population.

Persons of Hispanic or Latino Origin, 2010
State by State
State % of Population % Change from 2000-2010
Alabama 3.9% 144.8% increase
Alaska 5.5% 51.8 % increase
Arizona 29.6% 46.3% increase
Arkansas 6.4% 114.2% increase
California 37.8% 27.8 % increase
Colorado 20.7% 41.2% increase
Connecticut 13.4% 49.6 % increase
Delaware 8.2% 96.4 % increase
Florida 22.5% 57.4% increase
Georgia 8.8% 96.1% increase
Hawaii 8.9 % 37.8 % increase
Idaho 11.2% 73 % increase
Illinois 15.8% 32.5% increase
Indiana 6.0% 81.7% increase
Iowa 5.0% 83.7% increase
Kansas 10.5% 59.4% increase
Kentucky 3.1% 121.6% increase
Louisiana 4.2% 78.7% increase
Maine 1.3% 80.9 % increase
Maryland 8.2% 106.5% increase
Massachusetts 9.6% 46.4 % increase
Michigan 4.4% 34.7 % increase
Minnesota 4.7% 74.5% increase
Mississippi 2.7% 105.9% increase
Missouri 3.5% 79.2% increase
Montana 2.9% 58.0% increase
Nebraska 9.2% 77.3% increase
Nevada 26.5% 81.9 % increase
New Hampshire 2.1% 79.1 % increase
New Jersey 17.7% 39.2 %increase
New Mexico 46.3% 24.6% increase
New York 17.6% 19.2 %increase
North Carolina 8.4% 111.1% increase
North Dakota 2.0% 73% increase
Ohio 3.1% 63.4 %increase
Oklahoma 8.9% 85.2% increase
Oregon 11.7% 63.5 increase
Pennsylvania 5.7% 82.6 increase
Rhode Island 12.4% 43.9 increase
South Carolina 5.1% 147.9% increase
South Dakota 2.7% 102.9% increase
Tennessee 4.6% 134.2% increase
Texas 37.6% 41.8% increase
Utah 13% 77.8 % increase
Vermont 1.5% 67.3 %increase
Virginia 7.9% 91.7% increase
Washington 11.2% 71.2% increase
West Virginia 1.2% 81.4% increase
Wisconsin 5.9% 74.2% increase
Wyoming 8.9% 58.6% increase

Hispanic vs Latino

There are differences, even though the term Latino is gaining acceptance as a term to refer to Hispanics in the U.S. and vice versa.

Hispanic vs Latino, which term is better to use? The truth is that the term Latin was created as an abbreviation of Latin America. In the U.S. the term "Latino” is commonly used to describe Hispanics but many do not realize that Latino people speak a Romance language (not only Spanish) and are born in Latin America.

Other authors like Felipe and Betty Ann Korzenny say in their book: "Hispanic Marketing" that the term Latino "encompasses almost anyone from a culture with Latin roots. That could be Italians, Romanians, Portuguese, French and so on."

Hispanic people come from the countries that Spain colonized including those far away from America like the Philippines. We derive our name from the term “Hispania” which was the old name for Spain.
What about Spanish people? Spanish people are only from Spain. Speaking Spanish is not enough to say you are from a Spanish culture. But we hear almost everybody asking us: Are you Spanish? Yes, the majority of people equate Spanish with Hispanic or Latino. In the 1970’s the U.S. federal government under the Nixon administration, created the term Hispanic to lump together people who have a connection to Spanish language or a culture from Spanish-speaking countries. The key was the language not the country of origin.

The word "Hispanic" was incorporated gradually and appeared in some of the 1980 Census forms. By 1990 all the forms from the U.S. census had incorporated the word "Hispanic" as an ethnicity option.

What is interesting is that when you try to choose a term between Hispanic vs Latino, you realize both fail to incorporate our indigenous roots. Our race is primarily a mix of Indian, European and black, therefore the terms only encompass some of those origins.

Q. How do Hispanics themselves feel about the labels “Hispanic” and “Latino”?

A. The labels are not universally embraced by the community that has been labeled. A 2006 survey by the Pew Hispanic Center found that 48% of Latino adults generally describe themselves by their country of origin first; 26% generally use the terms Latino or Hispanic first; and 24% generally call themselves American on first reference. As for a preference between “Hispanic” and “Latino”, a 2008 Center survey found that 36% of respondents prefer the term “Hispanic,” 21% prefer the term “Latino” and the rest have no preference.

Q. What about Puerto Ricans? Where do they fit in?

A. Puerto Ricans are U.S. citizens by birth — whether they were born in New York (like Judge Sotomayor) or in the Commonwealth of Puerto Rico (like her parents). According to the Census, some 97% of all persons born in Puerto Rico and living in the mainland United States consider themselves Hispanics. Overall, Puerto Ricans are the second largest group of Hispanics in the 50 states and District of Columbia — they make up 9% of the mainland Hispanic population, well behind the Mexican-origin share of 64%, but ahead of the 3.5% share of Cubans. In 2007, the 4.1 million persons of Puerto Rican origin living in the mainland United States exceeded Puerto Rico’s population of 3.9 million.






"Hispanic" refers to Spanish speaking people in the Americas.

"Latino" refers to people from the Caribbean (Puerto Rico, Cuba, Dominican Republic), South America (Ecuador, Bolivia, Colombia, Peru, etc.) and Central America (Honduras, Costa Rica, etc.) Latin America who speak a language derived from Latin.

In the U.S.:

Was first adopted by the United States government during the administration of Richard Nixon It has been used in the U.S. Census since 1980. "Hispanic" is used more often in states such as Florida and Texas.

The government adopted these terms because they did not have an inclusive term to identify and segregate the mixed white with black and native "mestizo or mulato people of Central and South America.

Derived from:

Hispanic term comes from a Latin word for Spain "Hispania" and which later bacame known as "España". It refers to the Spanish-speaking people of North, Central, and South America whose first language is Spanish and were colonized by Spain.

Latino is shortened from Spanish latino americano, "Latin American" thus narrowing the scope of meaning to Central and South America, and Spanish speaking Carribean Islands.



Hispanic vs Latino


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